Corporate Responsibility & CPR: Your Choice, Your Challenge in 2024

ProTrainings Is CPR Training Included in Any Types of Corporate Social Responsibility?

As members of our communities and citizens of the world at large, we can all play a part in making the world a better, safer place to live. There are several different types of corporate social responsibility that organizations can participate in, but they all revolve around the same idea: prioritizing positive change.

At ProTrainings, we’ve seen the difference CPR training can make, both in individual lives and in entire communities. So if you’re looking to build a more socially responsible organization or business, consider providing CPR training for your employees. After all, what could be more responsible than equipping yourself and those around you to save lives?

Keep reading to learn more about how CPR training relates to corporate social responsibility.

What Is Corporate Social Responsibility?

While there are many definitions and types of corporate social responsibility, the concept is generally understood as a means of building a sustainable, self-regulating business that contributes positively to society.

ProTrainings Is CPR Training Included in Any Types of Corporate Social Responsibility?

Businesses and organizations that uphold their corporate social responsibility care about more than simply making a profit. They aim to strike a balance between advancing their individual business goals and making a positive impact on the world around them.

Most people typically think of corporate social responsibility as environmental or financial, but there are several other ways that you can have corporate social responsibility initiatives in your organization. In fact, there are four main categories or types of corporate social responsibility:

  • Environmental: An environmentally responsible business or organization pays attention to how its operations impact the environment, makes a conscious effort to reduce or eliminate harmful practices, and contributes to causes that help preserve the earth’s natural resources. 
  • Ethical: An ethical business or organization prioritizes treating people fairly — from employees to customers and everyone in between — often going above and beyond the minimum standards (such as legally mandated minimum wages). 
  • Philanthropic: A business or organization that upholds philanthropic responsibility dedicates part of its resources to help make a positive difference in the world, often by donating to charities or nonprofits. 
  • Financial: A financially responsible business or organization bases its financial decisions on an intent to do good for its employees and its community — not just to turn a profit. 

A socially responsible organization may not necessarily meet all of the above criteria. But many aspects of social responsibility feed into one another, and even small efforts to improve the world around us can add up to make a huge difference.

Examples of Corporate Social Responsibility

Corporate social responsibility can sometimes feel like a heady, philosophical concept, so it helps to see what it means in action. 

For example, Netflix upholds the ethical branch of corporate social responsibility with its employee policy around parental leave. The company offers 52 weeks of paid paternal leave to the birth parent and the non-birth parent (which allows fathers, adoptive parents, and same-sex couples to enjoy the same rights as birth mothers). By enacting this policy, the company is paying-it-forward to their employees by prioritizing family life. 

Another company, Ford, is focusing their corporate social responsibility efforts on environmental change by committing to be carbon neutral by 2050. The company is investing heavily in pro-environmental causes and modifications to their manufacturing process.

Planet Fitness is another company that believes in corporate social responsibility, and shares the ProTrainings value that every life matters. Many Planet Fitness gyms have committed to getting their entire staff certified in CPR training, not just the trainers who are required to be certified. The company also pays for AEDs to be placed around the gym and for staff members to be trained in AED use and first aid so that they can do everything possible in the event that a member has a life-threatening emergency

CPR Training as a Accessible CSR Initiative

A lot of small-to-medium-sized businesses may not yet be able to afford large philanthropic donations or carbon-neutral initiatives, so having an affordable and accessible way to bring corporate social responsibility into the workplace is crucial to business sustainability. CPR training is an effective and affordable way to give back to your staff in a way that will equip them to handle emergencies at work and at home, where life-threatening scenarios so commonly happen. 

Following Damar Hamlin’s collapse on the football field in January 2023, his trainer stepped in to perform CPR – and the world took notice. In the following months, schools, universities, small businesses, and large corporations alike prioritized getting their groups CPR certified because they saw the life-saving impact the skill had… and how those skills could be needed in the most unexpected circumstances.

ProTrainings Is CPR Training Included in Any Types of Corporate Social Responsibility?

Not only is CPR a life-saving skill that everyone should know, but also organizations have a responsibility to ensure their workplaces are as safe as possible. In fact, providing CPR training for your employees could qualify as a few different types of corporate social responsibility.

Compliance requirements aside, providing your staff with CPR training is an excellent way to ensure that your staff are as prepared as possible to care for those in their charge – whether they are students, patients, clients, or customers – in case of an emergency. Not only does this show that your organization is proactive, but also it ensures your locations are as safe as possible for those who frequent them. 

If your organization is required to have all or certain staff members trained in CPR and other life-saving skills for compliance purposes, you are actively fulfilling your obligations and showing your adherence to the best practices for your industry. 

As an organization, compliance is a significant part of your corporate responsibility – and while it may seem mandatory, you may be surprised at how many organizations are non-compliant. Go the extra mile to ensure your entire organization is CPR certified and up-to-date on their compliance requirements. 

What Difference Are You Making in the World?

CPR training plays an important role in creating a safer world for everyone, but it’s only one of several types of corporate social responsibility that help improve the quality of life for ourselves and our communities. No matter how large or small your organization may be, you can make a difference in the world by building a safe, responsible working environment.
Ready to get started improving the health and safety of your workplace? Contact us today to learn more about how ProTrainings can help you make getting your staff CPR certified easier and more efficient.